These findings prove that Purple's allegations of a paid smear campaign by GhostBed was in fact true! The verdict The Court finds further evidence that Monahan's other company, Social Media Sharks, is being paid $10,000 a month by GhostBed (through a company called Achieve). They hired a new marketing director (who still reports internally to Monahan) while Monahan went off to create Honest Mattress Reviews in an attempt to conceal his connection to GhostBed. The investigation reveals that the defendants plotted the attack against Purple. They discover that Monahan is the former GhostBed Chief Brand Officer and has frequent contact with Werner. ![]() Purple's investigation turns out to be a success, as it uncovers a connection between the defendants. They launch their own private investigation to prove that Monahan and Werner planned this smear campaign. Purple insists the powder they use is safe. Both Monahan and Werner oppose the order, claiming they have no connection to each other. Purple petitions the Court for a restraining order forcing Monahan to remove the misleading material from the Honest Mattress Reviews site while the case proceeds. In February 2017, Purple files a lawsuit against Monahan and Werner. Purple claims that GhostBed CEO Mark Werner and Monahan are business partners working together to boost GhostBed sales by ruining the Purple name in the mattress industry. ![]() ![]() Purple is adamant, not only that these claims are false, but that Monahan and mattress company GhostBed are deliberately attacking Purple to tarnish their reputation. Monahan says that he has reached out to Purple numerous times asking why they put powder on their mattresses, what the powder is, and whether it is safe to inhale, to no avail. He follows this up with a series of other articles and videos about the Purple powder. Shortly after, Monahan posts an article alleging that Purple uses an anti-tack powder on their mattresses that causes irreversible damage to your body. In 2016, Ryan Monahan creates the website Honest Mattress Reviews in order to provide honest, unbiased mattress reviews to the general public. Purple has filed a lawsuit against review site Honest Mattress Reviews after an article was posted claiming the powder Purple uses on their mattresses is anti-tack and harmful to your health.
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